Roses, chocolates, romantic candle-lit dinners—sounds like the perfect setting for a business to stay out of, right?
Well, it depends how you frame Valentine’s Day.
While the romantic take on February 14 is still plenty popular, many others—especially younger couples and singles—are opting to simply ignore what’s often thought of as a “Hallmark holiday.” But what if we thought of Valentine’s Day, instead, as an opportunity to celebrate relationships of all kinds—a day that’s all about not being an island, but being Better Together?
At izzy+, we’ve been working to reframe Valentine’s Day since 2006, when Harter began its annual February promotional. What we’ve discovered along the way is that the traditional aspect of giving at this time of year is still essential—we like to substitute the roses with the giving of time and ideas, but some of the other goodies stay (especially the chocolate!). We also think it’s important to add a second component to the giving: learning.
So Valentine’s Day can be about giving, sharing, and learning? Yes!
Learning and sharing, after all, go hand-in-hand. Learning to share is one of the first social skills we develop as children. As adults, we tend to be good at sharing things, but we often overlook how important it is to share ideas, stories, and our time.
When you flip the sentence—sharing to learn—you get to the heart of why sharing can be so powerful. When someone else shares their perspective, it stretches us outside of our comfort zones, helping us see a problem from a new angle and learn in ways we couldn’t have on our own. It’s what being Better Together is all about.
Let’s take all of that sharing and learning to another country!
Lately we’ve been thinking a lot about how, as a company, we can facilitate even more giving, sharing and learning, and tie it all into Valentine’s Day. Our annual holiday event traditionally involves giving back. This year, not only are we sharing the love by making donations to the children’s literacy organization RIF, we’re also giving our customers an opportunity to join members of the izzy+ team on the ultimate learning and giving adventure—in Nicaragua! In addition to learning about another culture together, we’ll spend some time giving to others in need, through service-oriented work. It’s just one more way to bring people together to share and learn.
What are your thoughts about reframing Valentine’s Day and demonstrating Better Together in new ways? However you go about it, we’re glad you’re out there sharing the love! Happy Valentine’s Day!